PressClub Asia · Article.
BMW X coupe concept vehicle
Tue Jan 09 12:00:00 CET 2001 Press Release
In a surprise debut at the 2001 Detroit Show, BMW unveiled the X coupe, its newest concept vehicle
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Cindy Chia
BMW Group
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Author.
Cindy Chia
BMW Group
In a surprise debut at the 2001 North American International Auto Show
in Detroit, BMW unveiled its newest concept vehicle, the BMW X coupe.
For anyone still thinking that the automotive world can be divided
neatly into familiar categories, it may be time to rethink. This
utterly driver-oriented coupe does not merely introduce a totally new
design concept, it also embodies a brand-new vision. The energy of
tension. At the very first glance, this impressive new vehicle with
aluminum skin in Highland Silver shows that BMW is opening a new
chapter in vehicle design. From a pure styling standpoint, the X coupe
is dramatically different from anything BMW has ever created. A logical
next step in the evolution of BMW design. The designers have charged
this shape with a high-energy field of tension. Indeed, an element of
tension in its products is at the core of what has made BMW so
successful, tension between perfection and emotion. This element
became a starting point for a new 'language of forms' that reflects the
high-tech and highly emotional character of this sport coupe. Seen as a
foil to the two Z9 concept vehicles, which embody new interpretations
for luxury cars, the X coupe points to a new design direction for the
segment of sporty, lifestyle-oriented vehicles. The X coupe purposely
plays the role of automotive iconoclast. It does not shy away from what
might be considered paradoxes or contradictions. A coupe that can go
off-road, a sport coupe with diesel engine, asymmetries on its exterior
and in its interior. Surfaces that turn in on themselves, or can change
their shape. These and other elements do not fit into the usual scheme
of things. Thus the X coupe leaves beaten paths of auto design, just as
it is also able to leave the beaten paths of auto driving and head
confidently off-road. *Please download the press kit for more
information on the BMW X coupe.