PressClub Asia · Article.
The BMW Concept CS.
Mon Apr 23 12:00:00 CEST 2007 Press Kit
Introducing the BMW Concept CS, Germany's leading manufacturer of premium automobiles is presenting the vision of a unique four-door car which combines the exclusivity of a genuine luxury Gran Turismo with the fascinating thrill of a high-performance sports car.
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Cindy Chia
BMW Group
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Author.
Cindy Chia
BMW Group
Description in Brief. 2 Entering a New Dimension: The BMW Concept CS. 6
Exterior and Interior Dimensions. 23 Introducing the BMW Concept CS,
Germany's leading manufacturer of premium automobiles is presenting the
vision of a unique four-door car which combines the exclusivity of a
genuine luxury Gran Turismo with the fascinating thrill of a
high-performance sports car. This unique combination never seen before
offers the perspective to enjoy sheer driving pleasure in a dimension
quite unprecedented in the world of motoring. Indeed, the BMW Concept
CS is a new definition of design culture. Concentrating on powerful,
expressive design, materials of the highest quality, and quality of
finish in perfection, this unique new model offers a completely new
understanding of premium quality. And within its interior, the BMW
Concept CS combines stylish luxury with the most uncompromising
ambience full of class and value. Through its design alone, the BMW
Concept CS underlines the supreme skill and competence of the BMW brand
in developing the most sporting and dynamic cars offering ample space
for more than two occupants. The most spectacular rendition of this
heritage at BMW is the BMW M5, which established a brand-new segment in
the world of motoring more than two decades ago and is acknowledged to
this day as the benchmark in high-performance saloon motoring. Now
the know-how BMW has acquired over the years and decades comes together
with the worldwide fame of the company as a manufacturer of premium
automobiles, the BMW Concept CS thus offering the best of both worlds.
BMW is using the skills and competence established over such a long time
to combine the most fascinating highlights of sporting performance and
sophisticated luxury in an unprecedented new concept. Hence, the BMW
Concept CS impressively proves how the successful strategy of the
sporting four-door may be carried over consistently into the luxury
performance segment.